The B2B Marketing Conference 2011 (photo gallery)
The B2B Marketing Conference 2011
Ian Symes, marketing director UK & Ireland at Cisco, gets delegates up for some word play during his presentation.
Symes gets the delegates to make up the Lewis Carol quote, "If you don't know where you're going any road will get you there."
Scot McKee, MD at Birddog telling delegates, “If you are only just starting with social, you’re dead."
Jonathan Brayshaw of Psion, does care what you have to say as he talks about Ingenuityworking, Psions’ social community
Steve Kemish, director at Cyance, mocks the clichéd 'handshake' image as part of his presentation urging marketers to think outside the box
Kemish enlists Ed Weatherall, commercial director at The IDM, to demonstrate all that comes out of a funnel is noise
Delegates in the main auditorium
An impressive lunch spread to prepare for the afternoon's session
The editorial team tweeting and tapping away to update the website with the latest news from the conference
Richard Robinson, industry leader at Google, told attendees 'not to be scared about how fast the digital world is moving'
Pannel discussion with Annabel Pritchard of Deloitte; Andrew Fitzgerald of IBM; Simon Banoub of Opta and Tom Perry of Shoretel
The panel: Annabel Pritchard of Deloitte; Andrew Fitzgerald of IBM; Simon Banoub of Opta and Tom Perry of Shoretel
A spoonful of cheesecake helped the social media advice go down
Conference venue: The British Library
Claire Barker, of Lexis Nexis, hosting her breakout session on 'Analysing: because you’re expected to have all the answers'
Richard Evans, director of marketing EMEA at Silverpop, hosting his breakout session on marketing automation
Steve Kemish, James Farmer and Scot McKee
Networking drinks after the conference