The B2B Marketing Conference 2012
The B2B Marketing Conference 2012 was themed around liberation and innovation. Attendees heard from leading industry figures in the keynote sessions, got the chance to walk away with practical advice from the break-out sessions and enjoyed a lively panel debate.
Tea, coffee and pastries were on hand to prepare attendees for a full day
B2B Marketing's director of editorial and content, Joel Harrison, kicked off the day's proceedings with a brief introduction
Paul Cash, chief innovation officer at OTM, welcomes B2B marketers to the 'Crazy age' where he insists marketing must be remarkable and be delivered by engaged employees
Will McInnes, MD of Nixon McInnes, told delegates that customer service is king and to gain trust as it'll increase peer-to-peer recommendations
Stan Woods, MD, Velocity spoke about one of the industries hot topics: Storytelling. He said, "Your story has to be built on reality for people to believe it."
Lunch: Fuelling stomachs as well as the minds of B2B marketers
Hanne Tuomisto-Inch, industry head for B2B for Google, unloaded some impressive stats on B2B mobile use as well as advising marketers on how to kick start their mobile strategy
More B2B marketers than ever attended this year's sold out conference
Debate motion: “This house believes that, given the current environment, B2B marketers should rip up the rulebook and start again.”
Proposer: Andrew Fitzgerald, global technology services marketing leader, IBM Global Technology Services
Seconder: Fiona Stevens, partner, The Crocodile
Against: Geoffrey Barraclough, CMO, BT Expedite
Seconder: Heather Westgate, MD, TDA
Well, it's not a conference without some networking drinks?