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The email marketing check-up

In this webinar Shar VanBoskirk, VP and principal analyst at Forrester Research, joined up with Jon Miller, Marketo's VP of marketing, to discuss why some organisations fail at email marketing and others succeed. It walks B2B marketers through the characteristics of a healthy, thriving email program, details how to provide an excellent email user experience, and offers best practices for email deliverability and measuring email campaign results.