News in pictures: January 2013
Examples of eye-catching or creative work in the world of B2B marketing
New look for Old Street roundabout: The Old Street roundabout in east London os to receive a £50m facelift courtesy of the Government. Building is due to begin in 2014, above is the artisitc impression of the vision
FedEx – Powered by its people: By using employees in its print and online adverts the logistics company is hoping SMEs, who it says also have committed team members, will relate to it.
BT Business discovers its human side: BT Business has changed its advertising strategy to offer a more ‘human face’ to its SME market. The new creative includes hand-written fonts and illustrations with the aim of moving away from traditional business creative.
Autoglass warns fleet drivers of winter perils: Glass replacement and repair specialists, Autoglass, has produced a video on top winter tips for fleet managers.