10 YEARS OF B2B: Road to revolution
B2B marketing is a radically different place in 2014 after a decade of innovation and intense competition – so what were the key milestones and events on the road to this transformation? Joel Harrison, editor-in-chief and co-founder of B2B Marketing, looks back on 10 eventful years
There’s an old saying that a week is a long time in politics – given the 24-hour, multichannel, instant-gratification world we now live in, that’s increasingly true of any aspect of life. Events, stories and agendas evolve at an astonishing rate, sometimes being revolutionised in the space of a few short days. So if a week has become a long time, a decade is surely an age, or an aeon; an almost unfathomable amount of time.