The 2020 B2B Marketing Trend Tracker

Want to know where clients and agencies will be investing in the year ahead? Mary-Anne Baldwin looks at the hot marketing trends for 2020 and beyond – as selected by marketing decision-makers globally.

Our third annual Trend Tracker, conducted with Savanta, pools global feedback from over 250 B2B marketers at both agencies and clients. It reveals the hottest marketing trends for 2020, which trends are rising or falling and whether agencies share the same priorities as clients.

Let’s look at the top three trends this year