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3 killer paid social media campaigns from B2B brands

Social ROI is a term that strikes fear into the hearts of even the most seasoned B2B marketers. Help is at hand in the form of these detailed case studies: three paid social media campaigns that went above and beyond, smashing targets and KPIs, delivering fantastic ROI, and proving that paid social media marketing has a place in B2B.

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  • Hootsuite's paid Facebook campaign: taking users on a social ROI journey through video storytelling – leveraging retargeting, personalisation, and the much-talked-about Facebook pixel to a deliver 17 times ROI.
  • Sherpa's social campaign for client Talari Networks: a predominately LinkedIn-ran campaign aimed at permeating the client's previously untapped UK market.
  • Perkbox's B2B2C: centred on Facebook, a campaign that had to appeal to both the everyday employee, as well as HR decision-makers – ultimately producing a 25% decrease in cost per lead.