3 killer paid social media campaigns from B2B brands
Social ROI is a term that strikes fear into the hearts of even the most seasoned B2B marketers. Help is at hand in the form of these detailed case studies: three paid social media campaigns that went above and beyond, smashing targets and KPIs, delivering fantastic ROI, and proving that paid social media marketing has a place in B2B.
This feature has been written exclusively for our b2bmarketing.net members. Membership is free and only takes five minutes to complete., giving you access to the following.
- Hootsuite's paid Facebook campaign: taking users on a social ROI journey through video storytelling – leveraging retargeting, personalisation, and the much-talked-about Facebook pixel to a deliver 17 times ROI.
- Sherpa's social campaign for client Talari Networks: a predominately LinkedIn-ran campaign aimed at permeating the client's previously untapped UK market.
- Perkbox's B2B2C: centred on Facebook, a campaign that had to appeal to both the everyday employee, as well as HR decision-makers – ultimately producing a 25% decrease in cost per lead.
Login with your username and password.Forgot password?
Or create your username and password
First things first. We need you to register for free access. It's a quick and simple registration process.Register