3 marketers argue the future of content and SEO

Google’s algorithms wait for no marketer: it’s time we think beyond keyword-infused infographics. Oliver Matejka asks three experts how marketers can keep top-of-page 2017. 

Lisa Myers, CEO and founder of Verve Search, is something of an SEO heretic, believing the whole industry needs a drastic mindset shift when it comes to the practice. She heralds a new breed of B2B content marketing that’s part PR, part old-school creative agency, part SEO and social.

Andy Crestodina, co-founder and strategic director, Orbit Media, is argues that keywords are ubiquitous but shouldn’t be overlooked. He’s concerned with manoeuvring search engine results pages (SERPs) for maximum effect.

For Mark Clisby, MD of Yell, voice search, artificial intelligence and AMP (accelerated mobile pages), are the future of SEO. Good content will always prevail as long as it’s provided in the right formats: “There’s no excuse to have content that’s not mobile-friendly.”