3 marketing leaders explain how to get inside the minds of your customers to understand their behaviour
Three marketing leaders – Kate Owen, Paige O'Neill and Ian Hunter – discuss the value of understanding your customers’ behaviour and the ability to relay that back to the business
This feature has been written exclusively for our b2bmarketing.net members. Membership is free and only takes five minutes to complete, giving you access to:
- Kate Owen of NHS Property Services on why customer insight is not valuable if used in isolation
- Sitecore CMO Paige O'Neill on why marketers are sometimes overconfident on how much they understand their customer personas
- Ian Hunter of Fujitsu on why marketing will need to understand the market to drive organisational change in a disrupted world.
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