The 4 Ps of sales effectiveness: Why your lead follow-up strategy isn’t good enough, and how you can improve

Everyone knows the four 4 Ps of marketing, but what about the four Ps of sales effectiveness? In a recent B2B Marketing webinar, Sonny Dasgupta, head of product marketing at Conversica, presented a new list of tenets by which to live by. So, what’s it all about?