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4G and marketing: The need for speed

The arrival of superfast 4G mobile broadband means new opportunities for B2B marketers.

The UK is finally set to catch up with countries such as the United States, Australia, Portugal and Angola when Everything Everywhere (EE) launches its 4G mobile spectrum later this month. EE, the newly rebranded umbrella identity of Orange and T-Mobile, won the first-to-market race with its speedy new network. But Vodafone Three and O2 won’t be too far behind.