5 non-marketing metrics every marketing leader should be tracking (but probably aren’t)
Marketing leaders share the five performance indicators outside marketing they keep their eyes on
Whether your preference is to examine pipeline or funnel influence, website traffic or brand health or marketing-qualified leads or accounts engaged, as a marketing leader you’ll know which performance indicators give you the best view of whether your initiatives and campaigns are delivering.
When your head is down trying to drive results it’s sometimes hard to take the blinkers off and look at what is happening elsewhere in the business. But it’s beneficial to keep your eye on what metrics other function and leaders are tracking, as these may also provide useful insights into marketing’s performance.
At our recent roundtable for senior marketing leaders, we asked participants to share the top non-marketing metrics they listen to.
This feature has been written exclusively for our b2bmarketing.net members. Membership is free and only takes five minutes to complete, giving you access to the following:
- Why 'white space' targets can help you increase business with existing customers.
- What employee engagement can tell you about your marketing effectiveness.
- The metric that'll help you get your sales team to be more active on social media.