5 things you can do to become more like Mr. Rogers (and a better B2B leader)

Godfrey’s Scott Trobaugh and Cliff Lewis discuss why being like everyone’s favourite neighbour can help you become a better B2B leader.

Fred Rogers was an American television personality, known for his enlightening factory tours on various products. Executive creative directors for Godfrey, Cliff and Scott both grew up watching Mr Rogers show audiences how crayons, teddy bears and macaroni were made. Because their job is all about selling to manufacturers, the two started talking a lot about Mr Rogers’ tours and realised what an inspiring person he truly was.

Cliff says: “We actually started to realise that Fred was not only inspiring, but was also the ideal role for anybody working in the field of B2B marketing communications.”

Here are some of the reasons why.