7 surefire ways to build a killer personal brand

Personal brands: we all have one. Every status, tweet and statement you make – both on and offline – plays a part in how other people perceive you. So, how effectively are you communicating this information? There are two ways to think about it: the tangible and intangible. The tangible outcome is how your own personal brand is going to commercially benefit your target market. The intangible outcome is more about bolstering that all-important connection with your audience. Individuals that can find the balance between offering personal content while staying commercially vigilant are the ones that will leave a lasting impression.

We spoke to a number of personal brand champions, including Doug Kessler, Jason Miller, and Tim Hughes, to find out what resonates with experts and gets even the most sceptical of sceptics on side.