7 ways marketers can boost creativity in the workplace

Michael King explores how marketers can foster a spirit of creativity in the workplace – and guess what? It turns out collaboration is the key to success.

The general consensus around creativity is that the best insights come about when we’re relaxed, working in a flexible environment and given the opportunity to meander from one idea to the next. But while this may be true, there’s another approach that could be just as fruitful: collaboration. Business leaders tend to know that collaboration is important, but don’t necessarily know how to do it, so we’ve spoken to some B2B experts to find out more.