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ADVERTISING: The power of print

Sustained presence in trade press is vital to brand building, but ads are not the only option. We investigate nine areas to consider before investing in a one-off ad

According to British Rates And Data (BRAD), there are some 1400 B2B publishers in the UK producing 5000 trade magazines. They cover every conceivable sector, from accountancy to waste reclamation.

These 5000 titles have total estimated revenues of approximately £3.4 billion, 63 per cent of which comes from advertising. Around 2000 of these titles are in the commercial sector (defined as appearing at least six issue a year and with a commercial advertising rate), and just under half - nearly 1000 magazines - are audited.