ANALYSIS: Airling brands fly low
How the B2B travel market is fighting the recession through tactical marketing campaigns
The past three years have been punishing for the travel industry and for business travel suppliers in particular. The American economy went into freefall in January 2001 and Britain followed five months later. Now, the outlook is improving: global economies may not have surged but they are not getting any worse - cause for cautious optimism. Many companies spent more on marketing to fend off the worst of the recession and are continuing to do so to maintain the momentum.