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ANALYSIS: Business airlines - Come fly with me

With security concerns, soaring fuel costs, the promise of increased taxes on harmful environmental impact and the rise of online conferencing, it would be easy to assume that business air travel was in crisis. However, there are still people who are keen to enter this market. We examine business airline marketing

It recognises that businesspeople still want to conduct procedures overseas, and still want to meet each other. While online conferencing is a cost-effective option, it will never entirely replace meetings, and so there will always be a demand for business air travel. The challenge for those entering the market - and for those already in it - is to make travel more appealing, more affordable and more convenient for those passengers.