ANALYSIS: The business of responsibility
What B2B brands need to know about Corporate Social Responsibility (CSR)
CSR was once the province of large businesses with the public sector also pioneering the move to more responsible trading. Today, CSR is taking a more active role in how relationships between businesses are developing. In the B2B sector, this is becoming even more acute as businesses in the supply chain are discovering that CSR is now a major factor in their ability to secure lucrative contracts.