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ANALYSIS: Changing job titles in the digital space

The digital revolution has changed the face of marketing. The fundamental basics may remain the same, but advances in technology have opened up a multitude of channels and techniques that organisations are able to use to communicate to their audiences.

Alongside the increasingly complex landscape marketers are working in, is the inevitable increase in the need for specialist roles in the digital sphere. The upshot is that during the first decade of the 21st Century the structure and staff that make up marketing departments have been altered almost beyond recognition.

What's in a name?
Just take these job titles for starters: ‘head of search marketing', ‘online marketing manager', ‘digital account executive' and ‘content editor' - just a few of the new roles that have already firmly rooted themselves in marketing teams - roles that up until around 10 years ago were unheard of.