ANALYSIS: CIM - One hundred years young or too long in the tooth?
The CIM is celebrating its centenary birthday but is it still delivering on its promises or is it out of touch with the needs of the modern marketer? Maxine-Laurie Marshall investigates
The Chartered Institute of Marketing (CIM) is definitely a heavy weight in the marketing world, or at least it used to be. It was set up in 1911 as marketing became recognised as a profession in the UK. Originally called the Sales Manager’s Association, after a few name changes along the way it was granted a royal charter in 1989 and became the CIM.