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ANALYSIS: Mobile marketing

The swell of smartphones and the growing hoards of people accessing the Internet from them should be ignored at the savvy marketer's peril. Gone are the days when mobile marketing was only about push activity via SMS - always a problem for B2B marketers anyway, with wrenching mobile numbers out of prospects an often near impossible task.

Nowadays, smartphone users are willingly accessing emails, viewing websites and downloading applications from their devices. And the launch of the iPad proves even more so that there is an appetite for Internet on the go.