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ANALYSIS: Promotions - tactical terror or recession remedy?

We investigate the advantages and disadvantages of B2B promotions

There are a wide range of theories regarding the best approach marketers should take in a recession, ranging from reining in all spend to conserve costs to expanding activity in a bid to capture the market; and everything in between. The reality is there is no 'one-size-fits-all' solution, and brands will have to make their own decision based on their own situation.