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ANALYSIS: The rise and rise of online video

Of the one billion views a day on YouTube, Susanne Boyle's Britain's Got Talent audition and sneezing pandas are not the only thing keeping people on the video sharing site.

In fact, 1.5 million businesses search YouTube everyday for video content according to its owners Google, making it the second most visited destination for business-related searches after the search engine.

Marketers cannot afford to ignore the fact that according to Google, a quarter of the C-suite prefer content in video form over text, and 47 per cent of IT professionals watch YouTube videos to research products and potential purchases. Added to this is the knowledge that video use increases SEO scores and that users spend more time on sites with video content and are more likely to return.