ANALYSIS: What does the CTPS mean for B2B telemarketing?

While it plainly has many faults, marketing is an industry that is acutely conscious of its potential to create controversy - even hostility or resentment - among both businesses and consumers.

Consequently it strives to avoid confrontation with government and regulators wherever possible. This is why a culture of self-regulation and policing has been enthusiastically adopted; the industry has been eager to keep its own house in order, thereby avoiding meddling by higher powers.