ANALYSIS: What does the CTPS mean for B2B telemarketing?
While it plainly has many faults, marketing is an industry that is acutely conscious of its potential to create controversy - even hostility or resentment - among both businesses and consumers.
Consequently it strives to avoid confrontation with government and regulators wherever possible. This is why a culture of self-regulation and policing has been enthusiastically adopted; the industry has been eager to keep its own house in order, thereby avoiding meddling by higher powers.
Or create your username and password
First things first. We need you to register as a free member. It's a quick and simple registration process.
Register