ANALYSIS: What's the future for data bureaux?
We examine the future of the data bureaux
Before the development of creative data specialists, online tools and in-house data manipulation, data bureaux sourced, standardised and managed data. Experts used sophisticated systems to check data against various suppression lists to ensure that it complied with the legal requirements, as well as cleaning and formatting data for use.
In short, bureaux were dedicated to creating the database specified by their client. They did not own data, neither did they deliver particular marketing activities. What they did do was turn miscellaneous pieces of information into a useable form.