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Are you and your agency pulling in the same direction?

We investigate the love/hate B2B agency and client relationship

Life is a game of two halves, you get the good guys and the bad guys, you’re right or you’re wrong, you’re loved or loathed. Obviously you always fall in to the former categories and those who are not on your team, fall in to the latter categories. At least this is how many client-side marketers and agencies see themselves.

I am using my editorial license to exaggerate slightly, I know some agency/client teams have a harmonious relationship. However, I also know there are consistent gripes felt by one side towards the other. Often at B2B Marketing we unintentionally play middle man as we speak to both agencies and clients, so it made sense to make that role official this month and ask both sides to submit problems they have when they work together.