The B2B Agencies League Table analysis
Holly Alsop analyses trends and patterns found among the agency sector in this year’s B2B Agencies Benchmarking Report
B2B marketing has seen its fair share of peaks and troughs over the past year, but as marketers start to restore their faith in the economy we’re seeing the beginnings of marked trends in the industry.
The average gross income just tipped the £4 million mark in the B2B Agencies Benchmarking Report for 2014, up from last year’s £3.6 million. Things are set to remain on the up with 90 per cent of agencies confident the sector remains strong or good. This confidence is also evident in this year’s report as we bring you a list of the top 70 agencies in B2B marketing, who on average have experienced a 17 per cent growth in gross income.