B2B AGENCIES: What clients really think about their agencies
We analyse the relationship ups and downs marketers have with their agencies in our first ever survey of how B2B clients use agencies. Joel Harrison analyses the findings
Client-side B2B marketers are expecting to rely more and more on marketing agencies over the next 12 months, to take advantage of improving economic conditions. But B2B agencies need to continue to raise their game in order to keep their customers satisfied.
These are some of the key findings from the first survey of B2B clients’ use of their agencies, which will be included in the 2013 B2B Agencies Benchmarking Report – along with extended league tables and agency performance data (a snapshot of which will be published in the November/December 2013 edition).