B2B AWARD WINNERS: Simply the best
What does it take to be a B2B rockstar? Jessica McGreal investigates what we can learn from this year’s B2B Awards winners
The B2B Awards winners have hit the stage, received their gongs and celebrated their ‘B2B rockstar’ status with champagne, bumper cars and Guitar Hero. So, now in the cold light of day, we take a look back over the record number of entries to discover what trends connect the winners, and reveal what this means for the future of B2B marketing.