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B2B magazines: The vital investment

In this age of multi-platform audience delivery, you might be forgiven for forgetting the power of print. This year has seen a resurgence of activity in the sector, following a couple of years of downturn.

Magazines are at at the centre of the array of the B2B media available for advertisers to communicate with business customers. They are a vital investment, able to stand on their own or to be the core around which a multi-platform campaign is planned.