B2B marketing in the age of experience

3DExcite & Dassault Systèmes challenge marketers to embrace digital and data 

A cold and rainy industrial estate in the western outskirts of Munich sounds more like the start to a bleak Cold War drama than an article on the breathtaking developments in technology that are revolutionising B2B marketing. But the unprepossessing surroundings could not have contrasted more with the 3DExcite Live 2015 conference inside.