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B2B marketing then and now

Times change, but do behaviours and thinking?  We investigate how B2B marketing has changed through time

Those who are unaware of history are destined to repeat it’, and, depending on the moment in history, this isn’t always desirable. I recently had a dig around the archives to see what we were saying in our launch year, 10 years ago. As well as admiring the youthful looks of some familiar faces, I was able to see how far the industry had come and how close we are on some points to history repeating itself.