B2B Sponsorships: It’s all kicking off

The number of B2B sponsorships has nearly doubled in the last 16 years. Jessica McGreal investigates why so many B2B brands are entering this once predominately B2C space

Sponsorship was once was seen as a predominately B2C space but it has now become an increasingly powerful and popular marketing tool for B2B brands. Discover which B2B brands are winning in the football sponsorship space