B2B video: The facts

Video marketing in B2B has never been more lucrative or exciting thanks to enhanced technology and a greater understanding of audience habits, reports Victoria Clarke.

Video marketing in B2B is no longer a new concept, yet it continues to prove itself an industry disruptor. According to recent research from software provider HighQ, 80 per cent of senior execs watch more online video than they did a year ago and 75 per cent of B2B audiences watch work-related videos at least once a week.