BMA: Heads in the cloud in Chicago

Marketing technology, and cloud platforms in particular, was high on the agenda at the annual BMA conference in Chicago, with attendees and speakers alike seeking to separate vendor hype from practical realities. Joel Harrison reports.

The BMA conference in Chicago is without question one of the high points of the global B2B marketing calendar. B2B Marketing’s editor-in-chief was in attendance and reports back on the trends and talking points.