BOOK REVIEW: The 10 Principles of Open Business

Ian Smith, UK head of marketing at Harris Interactive, says: “Within the book, Cushman outlines the tangible business benefits of pursuing each open principle as well as highlighting some of the risks, concluding each chapter with a summary; a score card with goal state/worst case – to reflect on your organisation’s current position, and suggested first steps to move your business further along the open road.”

Read more to find out why he gave it a four-star review