BOOK REVIEW: The B2B Executive Playbook – The Ultimate Weapon for Achieving Sustainable, Predictable and Profitable Growth

Anyone who has been on a speed-reading course will tell you that similar results can be achieved by reading the intro, the contents and the back page précis. Applying those principles to the The B2B Executive Playbook – no matter how busy you are – would mean missing out on some considered and practical solutions to B2B challenges.
The book offers some sound advice. First, follow the mantra of SPPG – sustainable, predictable, profitable growth. And I didn’t have to refer to the book to recite that, so powerful it is as a core idea, and from which flow all the book’s ideas.