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BOOK REVIEW: The Better Mousetrap

Author: Simon Pont
Publisher: Kogan Page
Reviewer: Samantha Thomsett, marketing manager, Nimlok

With experience at Saatchi & Saatchi and clients from Coca-Cola to 20th Century Fox it’s no surprise Pont’s writing is entertaining and full of thought-provoking case studies.

His willingness to share his own successes and failures adds authenticity and a good grounding for the theories he presents. Quips throughout, such as: ‘stay with me here, I’d like the company’, create a strong author’s voice and a glimpse of the charisma he believes brands need within the new ‘media democracy’.