BOOK REVIEW: 'Digital engagement' by Leland Harden and Bob Heyman
Title: Digital Engagement
Author: Leland Harden and Bob Heyman
Published by: AMACOM
Reviewed by: Roger Williams, director of international marketing, Right Media
So is this yet another book about 'buzzy sounding Web 2.0 concepts' (isn't anyone else bored of the '2.0' mantra)? Yes, it does mention Web 2.0 too many times but it's something more. Is this another book co-authored by a university based writer that is dry and academic? Well yes, one of the authors is at Hardin-Simmons University but both have had real commercial experience and have run digital businesses.
As a result, you have a very accessible, easy to read handbook to help ensure you're getting the most from the digital marketplace.