BOOK REVIEW: Idea to iPhone

Author: Carla White
Publisher: John Wiley & Sons
Reviewer: Shaun Westgate, managing director, Westgate Communications

This book is written for the 21st century Ideapreneur – it generously shares with the reader great tips, insights as well as key contacts. The book’s overriding message is that anyone can create a successful app and make money. 

Right from the beginning of the book, it proved to be a great reading experience. The cover design drew me in with its friendly illustrative style, which is used creatively throughout the book too. The editorial style was engaging. The easy to read and the wide range of diagrams and infographics were presented in a clever and informative way, making all the key points very easy to understand. Rather ironically, I thought that this approach would easily translate into an iPad app version of the book as well!