BOOK REVIEW: 'Influencer Marketing' by Duncan Brown and Nick Hayes

Title: Influencer Marketing
Authors:  Duncan Brown, Nick Hayes
Publisher: Butterworth-Heinemann

 

It is perhaps unsurprising that this book is a good example of its own principles in action. It's handy for the authors that their company, Influencer 50, is in pole position to help those who believe in Influencer Marketing's core message - the power of influencers in the buying decision is largely underrated and thus millions of marketing dollars are being wasted on those who do not have their hands close enough to the decision-making trigger. So, if you're reading this, perhaps I've even become an influencer in promoting their services. As they lament in the book 'few specialist influencer marketing firms currently exist'!