BOOK REVIEW: The Language for Leaders
Don’t judge a book by its cover; or its title for that matter. This impressive text is not ostensibly about leadership or language at all, but about communication. NLP teaches us that eighty per cent of communication is non-verbal, so what Kevin Murray has done here is all the more impressive.
Based on 75 in-depth interviews with some of the world’s best known business leaders (speaking as a professional market researcher that is some impressive feat in itself) we have both a reminder and a practitioner’s guide on the importance of communicating – internally with fellow directors, management, staff and externally - in business.