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BOOK REVIEW: 'The lost logo' by Stephen Brown


Applying the golden rule - in particular with business tomes - of capturing your audience in 3 pages it was with some trepidation that I began. Thankfully, it is a far cry from the heavy, principle-laden preachy textbooks that attempt to instruct us how to be better marketers. This was actually an enjoyable read: a cunningly disguised marketing text book. 

Essentially, it is a work of fiction spoofing the Da Vinci Code. The lead character runs around searching for the meaning behind a marketing conspiracy. The conspiracy claims popular contemporary authors such as Tom Clancy and Dan Brown do not write in the manner they do for literary purposes (shock horror) but for marketing purposes. The plot incorporates this and is very tongue in cheek, critiquing the branding approaches that most of us are painfully familiar with.