BOOK REVIEW: Marketing Communications
Marketing Communications is a big book. Don’t expect to read it in one sitting – there’s nearly 500 pages to get through. But it’s not the kind of book that even the writers expect you to read in one go.
It’s designed to be digested in chunks and chapters – one morsel at a time. And it’s all pretty filling and comprehensive. This book contains both the theories and the practical tools. It has thought provoking anecdotes and convincing case studies, right the way through.