BOOK REVIEW: The Marketing Manifesto

Dan Roche, head of marketing communications at Azzurri Communications, says: “This book is not an easy read. Each chapter had me reeling like I’d been jabbed consistently in the ribs, then occasionally floored by a swift uppercut. David Hood’s 16 ‘mini-manifestos’ examine the uncomfortable issues that many modern marketers tacitly accept, but often shy away from confronting.”