BOOK REVIEW: The Marketing Manifesto
Dan Roche, head of marketing communications at Azzurri Communications, says: “This book is not an easy read. Each chapter had me reeling like I’d been jabbed consistently in the ribs, then occasionally floored by a swift uppercut. David Hood’s 16 ‘mini-manifestos’ examine the uncomfortable issues that many modern marketers tacitly accept, but often shy away from confronting.”
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