Book Review: The new rules of marketing & PR

If you work in marketing or PR there won’t be a huge amount in this book that you’ve not read before. But that’s not to say you shouldn’t own a copy. The new rules of marketing and PR (How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly) provides an essential reference book which offers value to all working in this field.