BOOK REVIEW: Pioneers of Digital
Authors: Mel Carson and Paul Springer
Publisher: Kogan Page
Reviewer: Charlotte Armstrong-Williams, digital media apprentice, Kelso Consulting
Who does not love a book by the pioneers of digital advertising, marketing and social media themselves!
Pioneers of Digital explains many secrets of the digital sphere that even the newest marketer can understand and apply. It looks at the past, present and the future of digital marketing, highlighting how this can be applied to current and future campaigns. This is helped by the examples of industry giants such as Google and Facebook.
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