BOOK REVIEW: Pioneers of Digital

Authors: Mel Carson and Paul Springer 
Publisher: Kogan Page 
Reviewer: Charlotte Armstrong-Williams, digital media apprentice, Kelso Consulting

Who does not love a book by the pioneers of digital advertising, marketing and social media themselves!

Pioneers of Digital explains many secrets of the digital sphere that even the newest marketer can understand and apply. It looks at the past, present and the future of digital marketing, highlighting how this can be applied to current and future campaigns. This is helped by the examples of industry giants such as Google and Facebook.