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Book review: The Presentation Lab

Author: Simon Morton
Publisher: John Wiley & Sons
Reviewer: Jennifer Watkiss, head of marketing communications, Adestra

This isn’t so much a book about presentations, as one about telling stories. Which makes sense, since the best presentations also follow a traditional story arc: setting the scene, introducing conflict, struggle, solution and redemption.

What makes this book useful is that it gives more detail about how to tell a story in the most compelling way possible for a presentation format. To do this, Morton has broken presentation-crafting into three main sections: understanding your audience, crafting the right content, and delivering it in a variety of scenarios.