BOOK REVIEW: The Science of Marketing

Author: Dan Zarrella
Publisher: John Wiley & Sons 
Reviewer: Emma Ramsay, digital and PR executive, Kelso Consulting

When I pick up a book for the first time and see it’s inundated with charts and figures I’m usually inclined to put it back on the shelf and keep looking; however, with The Science of Marketing this would have been a mistake.

For the first time this book is providing fact. When it comes to online marketing there is so much speculation that I often get lost in an abyss of misguided information. Dan Zarrellas’ The Science of Marketing is filled with charts, surveys and real data documenting what works in the online world of marketing. Not only did this book provide me with food for thought, but it ignited a fire within me to go and put his concepts into practice.